● Sales & Logistics Office in Russia

Your key to the Russian market. A full-cycle sales & logistics office

The Russian market is shifting fast toward Asian suppliers. Western brands have left, opening niches Chinese manufacturers are ready to take. Language barriers, cultural differences and complex legislation make direct work hard — Import Trade removes these limits.

We find clients, conduct negotiations, and organize deliveries.
Why Import Trade
🛡️
100%
Payment
guarantee
📅
2017
Working in
Russia since
⚖️
EAC
Certification
& customs
🏢
RU
Registered
trading house
CN
Factory
🔗
Us
RU
Clients

A unique window to enter the Russian market

Sanctions and the withdrawal of European brands have created a strong shortage of quality products in construction, electronics, textiles, mechanical engineering, industrial equipment and components.

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Demand is growing

Russian companies are actively looking for reliable alternative suppliers from China to replace the brands that have left.

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Companies pay more

Stable supplies and high quality are now valued higher than before the sanctions. Buyers are ready to pay for reliability.

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Long-term position

Companies that take vacant niches now and build strong logistics will secure stable profit for years to come.

Import Trade helps you lead your category while your competitors are still hesitating.

Not just marketing. Ready-made business infrastructure.

We have operated in the Russian market since 2017. During this time we have built real business processes and proven their effectiveness.

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Geography

Our clients are in Moscow, Saint Petersburg, Yekaterinburg, Novosibirsk and other major industrial centers across Russia.

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Team expertise

Our in-house team includes commercial directors, logistics specialists, marketers and foreign-trade lawyers. We understand VAT, EAC Certificates of Conformity and smooth customs clearance.

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Financial reliability

We are registered in Russia with corporate bank accounts. This lets us act as a trusted transaction partner for Russian companies new to working with China.

Payment guarantee & risk protection

The biggest fear of any factory is shipping goods and not receiving payment. That is why we have implemented a strict financial protection system.

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Due diligence

Before negotiations begin, we check the Russian counterparty through Federal Tax Service databases, tax debt records, arbitration courts and legal entity registers.

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Deal structuring

We help include strict prepayment and letter-of-credit terms in the contract, preventing non-payment on subsequent shipments.

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Financial intermediation

On request, payment is received into our account in Russia. We convert funds into yuan and transfer them directly to you — a 100% guarantee of fund security.

We are not freight forwarders. We are your trading house.

We integrate into your structure as an official trading house and work on a fixed-payment model for specific results and infrastructure.

1. Fixed Payment
Start / Strategy
  • Covers our team's work: client acquisition, advertising setup, cold outreach and infrastructure creation.
  • This is your investment in entering the Russian market.
  • In Strategies 1–3, all sales profit remains with the factory — we take no percentage of your turnover.
2. Turnover Commission
Only for the “General Distributor” strategy
1–3%
from closed deals
  • We take exclusive control of your brand in Russia and provide legal market protection.
  • We carry operational responsibility for your entire export process to Russia.
  • Paid only after the money has been received in your account.

Market testing: 1–2 months

We use the full advertising toolkit — Yandex Direct search, the Yandex Advertising Network and VKontakte. Basic packages cover one calendar month of active work; maximum packages run up to two months.

Test Plan
1 month
$4,000
≈ ¥27,200
Basic · focused budget
  • Campaigns on the hottest search queries — shown to users searching for your product right now.
  • Demand testing and first incoming leads.
  • A clear understanding of cost per lead.
Choose plan
Aggressive Plan
Up to 2 months
$9,000
≈ ¥61,200
Maximum · large budget
  • Maximum available traffic and top advertising positions.
  • Reach across the entire target audience.
  • Market dominance in your niche; you capture maximum share.
Choose plan
Package 2 — Active Sales

Outbound acquisition & negotiations

For products needing a complex purchasing decision: B2B equipment, components, construction materials and industrial products. We find decision-makers, call them, and lead the deal forward.

Cold Search Plan
1 month
$4,000
≈ ¥27,200
100 target companies
  • Database of 100 target companies: directors, procurement managers and decision-makers.
  • Sales scripts and a commercial offer in Russian.
  • Outreach via cold calls and email; warm leads filtered and handed to you.
Choose plan
Package 3 — Representative Office

Full outsourcing: ads + sales + sample warehouse

We become your official representative office in Russia. Clients see advertising, receive our calls, and can personally evaluate your product at our warehouse in Russia.

Comprehensive Plan
1 month
$9,000
≈ ¥61,200
Ads + sales + samples
  • Optimal advertising package and cold outreach by a sales manager.
  • Content localization for the Russian market.
  • Sample warehouse: clients visit, evaluate the product and can sign the same day.
Choose plan

Why this time is required

Complex implementation, long B2B negotiation cycles and scaling advertising campaigns take time. Our goal is not to give you “quick contacts,” but to build a stable sales system.

Strategies to capture the market

The 1–2 month test packages validate demand. But to build a channel that generates millions of yuan for years, systematic work is required. Within each strategy the contract value depends on the scale of your ambitions, the size of your niche and the volume of work. All strategies already include full advertising campaigns and cold outreach.

Strategy 1 — Fast Growth

Hype Strategy

3–6 months $22,000 – $41,000
≈ ¥149,600 – ¥278,800
Who it is for

Factories whose products are in high shortage in Russia — seasonal goods, popular electronics, consumables — needing to occupy a vacant niche before other Chinese competitors arrive.

How we work

Massive market attack across Yandex, VKontakte and industry platforms, plus large-scale cold outreach. We help deliver the first batch to our Russian warehouse so you can sell “here and now,” and close deals in days, not months.

✓ Explosive sales growth — all profit remains with you
Strategy 2 — Gradual Capture

Systematic Dominance

6–12 months $30,000 – $58,000
≈ ¥204,000 – ¥394,400
Who it is for

Manufacturers of complex equipment, machinery, industrial chemicals and components for large-scale production, where decisions involve engineers, technical departments and tender committees.

How we work

Deep product adaptation (technical docs, EAC/GOST certificates), targeted marketing to decision-makers, technical sales with online factory tours, and pilot testing at the client's site.

✓ Integration into major corporations — all profit remains with you
Strategy 3 — Cutting Out Intermediaries

Direct Sales to End Clients

6–12 months $35,000 – $68,000
≈ ¥238,000 – ¥462,400
Who it is for

Factories already selling in Russia through importers or resellers who want to take back the excess profit captured by intermediaries — and to know their end customers.

How we work

Market reverse engineering to identify end customers, direct campaigns and cold calls bypassing dealers, and your own trading house in Russia with 100% yuan-payment control and door-to-door logistics.

✓ Full pricing control — all profit remains with you
Strategy 4 — General Distributor

Market Protection & Price Control

6–12 months $30,000 – $58,000 + 1–3%
≈ ¥204,000 – ¥394,400 + 1–3%
Who it is for

Brands with chaotic parallel-import sales in Russia who want to stop dumping, protect brand reputation and build a civilized distribution system.

How we work

Exclusive General Distributor status, a full marketing system on your behalf, trademark registration with Rospatent to block grey imports, a unified pricing policy and a structured certified dealer network.

✓ Full market control · fixed payment + 1–3% turnover commission

Why long-term work matters

Starter packages launch the sales engine and test demand. But your product is bought by businesses, not retail customers — and the B2B sales cycle in Russia is long and complex.

1

First contact

We find a lead through advertising or a sales call, and the client shows interest.

2

Testing

The client requests samples; they are delivered to our Russian warehouse and the client personally evaluates quality.

3

Approvals

Documentation including GOST standards and EAC certification, plus legal approval of the contract.

4

Payment & production

Yuan payment is completed and production begins.

5

Delivery

Shipment, logistics and customs clearance to the client's facility.

Buying a 1-month package, taking a contact database and leaving is the main mistake factories make. Without constant local support, Russian clients drop off during approvals or payment. This is exactly why we developed long-term strategies — we stay with you for 3–12 months as your official branch in Russia.

A clear system over 1–2 months

1

Preparation & infrastructure

Deep analysis of your product and competitors. An adapted commercial offer and professional presentation in Russian. Target database collection and campaign setup.

2

Launch & initial contact

Campaigns via Yandex, VKontakte and the Yandex Advertising Network for inbound leads. Cold calls and email outreach begin, with initial lead qualification.

3

Lead nurturing & negotiations

Handling objections — price, no supply history, fear of a new brand. Online negotiations, capacity demos and sample demonstrations at our Russian warehouse.

4

Transition to a long-term strategy

Legal verification of the counterparty, contract preparation, and selection of a 3–12 month strategy to finalize deals, secure payment and scale.

We solve the last-mile problems

Deals often fail because the Russian importer does not know how to bring goods into the country or complete payment. We handle both.

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Finance

We advise clients on current yuan payment channels, including partner banks and OFZ-based solutions.

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Logistics

You ship under EXW terms; we collect the cargo, clear customs and deliver directly to the client's production facility.

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Sample warehouse in Russia

Permanent availability of samples. Russian clients assess quality and decide without waiting for delivery from China.

Supply Route
Your factory · China
EXW — goods leave the gate
Customs & clearance
EAC / GOST documentation handled
Our warehouse · Russia
Samples ready for clients
Client's facility
Door-to-door delivery
EXW
CUSTOMS
YUAN
EAC

Useful for Chinese manufacturers

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Payments

Receiving yuan from Russia

A complete overview of banks and payment schemes for receiving yuan payments from Russian companies safely.
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Request a market entry strategy

Tell us about your product and goals. We will prepare a tailored plan for entering the Russian market.

📍 Novosibirsk, Russia